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Fractional Executive
Revenue Strategy & Marketing Operations

ONE PAGER

Problem

B2B companies struggle with siloed teams, misaligned KPIs, and disconnected tools. Marketing generates leads that Sales can't close. Customer Success lacks visibility into early warning signals. Growth stalls despite significant investment in people and technology.

Solution

A fractional executive who aligns your revenue engine end-to-end: demand generation, sales operations, customer success, and data infrastructure. Strategic leadership combined with hands-on execution to build scalable, predictable growth systems.

Priority Use Cases

  • Revenue Operations alignment (Marketing → Sales → CS)
  • Go-to-market strategy for new markets or product launches
  • Marketing automation & lead management optimization
  • Sales enablement & pipeline predictability
  • Growth analytics & performance dashboards

Company Profile

B2B SaaS, FinTech, and professional services companies with €2M–€30M ARR. Funded scale-ups and established mid-market companies across Europe looking to professionalize their growth function without hiring a full-time C-level executive.

Differentiator

15+ years operating revenue systems in regulated industries (banking, FinTech, professional services). Combines strategic GTM expertise with hands-on technical execution. You get both the "what" (strategy) and the "how" (implementation) in one engagement.

Florian Nègre
Florian Nègre
Fractional Executive | Revenue Strategy & Marketing Operations

Revenue Strategy & Marketing Operations for B2B growth in regulated industries.

Expertise: RevOps Architecture · AI & Process Automation · System Integration · Python · Salesforce
Certifications: AWS Machine Learning · Anthropic MCP · Databricks GenAI · KNIME RAG & Governance
Project Steps
01

Assess

Revenue diagnostics, team alignment workshops, quick wins identification

02

Align

Shared goals & workflows, tool consolidation, process documentation

03

Activate

Unified execution, automation deployment, performance tracking

04

Amplify

Continuous optimization, team enablement, strategic expansion

Measurable Value Proposition

30–50%
Improvement in
lead-to-customer
conversion
2–3x
Faster
sales cycle
40–60%
Reduction in
operational
overhead

Market & Opportunity

European B2B companies increasingly adopt fractional executive models to access senior expertise without full-time costs. The fractional CGO market has grown 40%+ annually as companies recognize that growth requires specialized, cross-functional leadership that traditional CMO or VP Sales roles don't provide.